Saigontourist Travel Expands European Inbound Tourism at ITB Berlin 2026

Berlin, Germany – March 3–5, 2026 – Saigontourist Group, in collaboration with Vietnam Airlines, proudly participated in ITB Berlin 2026, the world’s leading travel trade show, to promote Vietnam as a premier destination for international travelers and strengthen inbound tourism from Germany and the wider European market.

During the three-day event in Berlin, Saigontourist Travel showcased a diverse portfolio of travel experiences designed for European visitors, including premium Vietnam tours, cultural heritage journeys, and long-stay holiday programs. The company also highlighted the dynamic appeal of Ho Chi Minh City, Vietnam’s vibrant economic and cultural hub, as a gateway for international travelers exploring the country.

ITB Berlin provided an important platform for Saigontourist Travel to connect with European tour operators, travel agencies, and industry partners, fostering new collaborations aimed at expanding Vietnam’s presence in the global tourism market. Special attention was given to travel trends among German tourists, who increasingly seek authentic cultural experiences, sustainable travel options, and extended stays in Southeast Asia.

Through strategic meetings and destination presentations, Saigontourist Travel reaffirmed its commitment to delivering high-quality travel services and curated itineraries tailored to the preferences of European visitors.

The participation at ITB Berlin 2026 reflects Vietnam’s growing reputation as an attractive destination for European travelers, while reinforcing Saigontourist Travel’s role as a key partner in promoting Vietnam inbound tourism and connecting global visitors with the country’s rich culture, natural beauty, and warm hospitality.