Saigontourist Travel Promotes Vietnamese Cultural Heritage Through Meaningful Travel Experiences

Ho Chi Minh City, October 12, 2026 – Saigontourist Travel reaffirmed its commitment to preserving and promoting Vietnamese cultural heritage through its participation in the launch of the “Books and Cultural Experiences” collaboration between Hotel Grand Saigon and Ho Chi Minh City General Publishing House, held at 8 Dong Khoi Street.

The event was attended by Mr. Nguyen Huu Y Yen, Chairman of Saigontourist Travel's Members' Council, highlighting the company's dedication to integrating cultural values into meaningful travel experiences.

As fellow members of Saigontourist Group, Saigontourist Travel and Hotel Grand Saigon share a vision of bringing Vietnam's rich history, traditions, and cultural identity closer to domestic and international visitors.

The program introduced a unique combination of literature, historical materials, and cultural activities within the hospitality experience. Highlights included the Grand-branded postcard collection, the digital Ho Chi Minh Cultural Space, and an engaging discussion with author Isabelle Müller, exploring stories that bridge different cultures.

Through cultural partnerships and innovative tourism experiences, Saigontourist Travel continues to celebrate Vietnam's heritage, connecting travelers with authentic local stories and creating memorable journeys beyond sightseeing.