Saigontourist Travel Contributes to Vietnam’s Cultural Industry Development in the Digital Era

On June 5, 2026, Ms. Doan Thi Thanh Tra, Deputy General Director of Saigontourist Travel Service Company, joined the seminar “Implementing Resolution 80-NQ/TW: Developing Cultural Industries in the Digital Era”, bringing together nearly 300 representatives from government agencies, businesses, academia, and cultural sectors.

At the event, Saigontourist Travel highlighted tourism’s vital role in showcasing Vietnam’s heritage, history, cuisine, arts, and local identity to global travelers. Through authentic travel experiences, tourism serves as a powerful bridge connecting international visitors with Vietnamese culture.

The company also proposed key solutions to strengthen Vietnam’s cultural industries, including digitalizing cultural assets, promoting cross-sector collaboration, enhancing global digital marketing, and leveraging tourism as a strategic channel to introduce Vietnamese culture to the world.

With 50 years of experience in Vietnam’s tourism industry, Saigontourist Travel remains committed to creating meaningful cultural travel experiences while supporting the sustainable growth of Vietnam’s cultural economy in the digital age.