Saigontourist Group Honored at Better Choice Awards 2026 for Promoting Vietnamese Cultural Identity

Ho Chi Minh City, October 4, 2026 – Saigontourist Group proudly received the “Vietnamese Brand Promoting Cultural Identity of the Year” award at the Better Choice Awards 2026, recognizing its outstanding contributions to preserving, celebrating, and promoting Vietnam's rich cultural heritage.

The prestigious recognition highlights Saigontourist Group's more than 50-year journey of bringing authentic Vietnamese culture closer to domestic and international travelers through innovative tourism products and exceptional hospitality experiences.

Speaking about the achievement, Mr. Cao Van Chong, General Director of Saigontourist Group, emphasized the importance of integrating Vietnamese cultural identity into every product, service, and guest experience. He also reaffirmed the Group's commitment to innovation, service excellence, and introducing Vietnam's unique cultural values to new generations and international markets.

As a proud member of Saigontourist Group, Saigontourist Travel continues to embrace the spirit of “Experience Vietnamese Identity” by creating meaningful journeys that showcase Vietnam's fascinating history, cultural heritage, authentic cuisine, and local traditions.

Through carefully designed travel experiences and international tourism promotion, Saigontourist Travel remains dedicated to connecting travelers with the heart of Vietnam while strengthening the country's position as a distinctive and welcoming global destination.

Saigontourist Group & Saigontourist Travel – Proudly Sharing Vietnamese Cultural Identity with the World.