Saigontourist Group Expands Strategic Partnerships, Launches Collaborative Ecosystem for 2026–2030

Ho Chi Minh City, Vietnam – August 3, 2026 – Marking the 51st anniversary of its establishment (August 1, 1975 – August 1, 2026), Saigontourist Group hosted a strategic partnership signing ceremony at Caravelle Saigon Hotel, officially launching its Saigontourist Group Strategic Partner Network 2026–2030 under the theme “Connecting Values – Growing Together – Shaping the Future.”

The event represents a significant milestone in the Group’s long-term development strategy, reinforcing its commitment to expanding cooperation with leading enterprises to build a comprehensive tourism and hospitality ecosystem with greater scale, innovation, and competitiveness for the 2026–2030 period.

A New Chapter of Sustainable Growth

Speaking at the ceremony, Nguyen Thi Anh Hoa, Secretary of the Party Committee and Chairwoman of the Members' Council of Saigontourist Group, outlined the corporation’s three strategic priorities for the next five years:

Developing an integrated tourism and hospitality ecosystem with a strong customer-centric approach.

Accelerating digital transformation through the application of artificial intelligence (AI), data-driven management, and smart business solutions.

Expanding strategic partnerships with domestic and international enterprises to strengthen competitiveness and elevate Vietnam’s tourism industry on the regional and global stage.

These strategic directions reaffirm Saigontourist Group’s vision of fostering sustainable growth through innovation, collaboration, and customer-focused development.

Strategic Agreements with Leading Enterprises

During the event, Saigontourist Group officially signed cooperation agreements with three of Vietnam’s leading corporations:

• Vietnam Airlines
• Becamex Group
• IPPG

The partnerships will focus on tourism promotion, product development, digital transformation, aviation, retail, commerce, and integrated service solutions. By leveraging each partner’s strengths, the collaborations aim to create new value chains while delivering more seamless travel experiences and enhanced benefits for both domestic and international visitors.

Launch of the Saigontourist Group Strategic Partner Network

A highlight of the ceremony was the official introduction of the Saigontourist Group Strategic Partner Network 2026–2030, bringing together a diverse group of reputable enterprises and organizations committed to long-term cooperation.

The network will focus on:

• Sharing resources, expertise, and best practices.
• Developing joint tourism products, projects, and business initiatives.
• Promoting innovation and digital transformation.
• Supporting sustainable development while enhancing the competitiveness of Vietnam’s tourism and hospitality industry.

The initiative reflects Saigontourist Group’s ambition to create a collaborative business ecosystem capable of generating greater value for partners, customers, and the wider tourism sector.

Strengthening Vietnam's Tourism Competitiveness

Addressing the event, Cao Van Chong, Chief Executive Officer of Saigontourist Group, emphasized that, with more than 51 years of development, the Group continues to strengthen its position as one of Vietnam’s leading tourism corporations through continuous innovation and expanded cross-sector collaboration.

He noted that the newly signed agreements will soon be translated into practical action plans, innovative tourism products, and integrated service offerings. These initiatives are expected to enhance the competitiveness of participating enterprises while contributing to the sustainable growth of Ho Chi Minh City's tourism and service economy, as well as Vietnam's tourism industry in the years ahead.

As Saigontourist Group enters its next phase of development, the corporation remains committed to fostering strategic partnerships that connect tourism with aviation, commerce, investment, culture, industry, and technology—creating a stronger, smarter, and more sustainable tourism ecosystem for Vietnam.